fbpx Skip to main content
Tips

What you need to know when hiring a brand designer

By 4th July 2024No Comments13 min read
What you need to know when hiring a brand designer

Finding the right person to design your brand’s look can be tough. When I started looking, I learned it’s not just about finding someone who can draw a nice logo. This guide shares what I’ve discovered about hiring a brand designer and why it’s key for your business to succeed.

Brand identity design means creating a look that connects with your audience. Some designers just focus on logos and colours. Others offer full visual branding services, including strategy sessions to understand your company’s values and goals.

When I searched for a brand designer, I saw the best ones do more than make things look good. They’re partners in crafting a visual story that makes your business stand out from others.

Key Takeaways

  • Brand designers vary in their service offerings
  • A strong visual identity is crucial for business success
  • Look for designers who understand your company’s values
  • Consider both aesthetic skills and strategic thinking
  • The right designer can help set your business apart

Brand design is key to a company’s success. As a brand strategy consultant, I’ve seen how a strong brand identity can change a business’s fate. Let’s look at why brand design is vital and its effect on your company’s image.

A strong brand design does more than just look good. It shares your values, builds trust, and leaves a lasting impression. When done correctly, it can:

  • Boost recognition and recall
  • Increase customer loyalty
  • Justify premium pricing
  • Attract top talent

In today’s crowded market, standing out is crucial. A unique brand identity helps you stand out from competitors. It’s not just about a logo or colours; it’s about a consistent experience everywhere.

A skilled brand designer does more than make visuals. They get to know your business deeply, understanding your goals and who you want to reach. Through brand guidelines, they make sure everything is consistent. This creates a strong, memorable brand that connects with your customers.

Investing in professional brand design is smart, not just expensive. It’s a strategic move that can bring big benefits to your business over time.

Starting a brand revamp or creating brand assets begins with setting a clear vision and goals. This step is vital to ensure I’m on the right path before I hire a designer.

To create a strong brand vision, I consider a few key questions:

  • What values does my brand represent?
  • How do I want customers to see my business?
  • What makes my brand stand out?

Then, I set specific, achievable goals for my branding project. These goals might be:

  • Increasing brand recognition by 30% in six months
  • Attracting a specific target audience
  • Repositioning my brand in a new market segment

By defining these elements, I lay a strong foundation for my brand’s makeover. This clarity ensures I can share my vision clearly with designers. It helps them understand what I need and how to make it happen through their work.

A well-defined brand vision acts as a guide for all branding choices. It’s the key to making a brand that connects with your audience and shines in a busy market.

Finding the right brand designer is key to a strong visual identity. I’ve found several ways to research and pick potential designers for my branding project.

The internet is full of talented designers. I look at sites like Behance and Dribbble to see designers’ portfolios. These platforms show a variety of styles and skills. They help me find designers whose style fits my vision.

Personal recommendations are very useful. I ask my contacts for designer recommendations. This often leads me to reliable professionals with a good track record in branding and logo design.

When choosing designers, I look at their specialisations and experience. Important factors include:

  • Experience with businesses like mine
  • Special knowledge of certain industries or styles
  • Understanding of the latest branding trends and best practices

I also check their past work. I see how they’ve helped other businesses create strong brand identities. This helps me decide if a designer or agency can meet my needs.

By carefully researching and shortlisting designers, I make sure I’m ready to choose the best for my project.

When I look for a brand designer, I check their portfolio first. It’s the best way to see their skills in brand identity design and visual branding services. A good portfolio shows a variety of projects, proving they’re versatile and creative.

I want to see quality in all their projects. This means they can keep up high standards for any client or industry. It’s also important to check if their style fits my brand’s vision.

Here’s what I look at in portfolios:

  • A variety of industries served
  • Consistency in design quality
  • Innovative approaches to brand identity design
  • Evidence of successful visual branding services
  • Before and after comparisons of rebranding projects

I’m interested in how designers present their work. Do they explain their design choices? Do they show how their branding services helped clients? These details help me see their thought process and professionalism.

Finally, I check for testimonials or case studies. These give me insights into the designer’s ability to meet client needs and achieve results with their brand identity design.

Importance of a Compatible Design Process

Finding a brand strategy consultant with a compatible design process is key. It makes working together smooth and leads to great results for your brand guidelines.

Brand designers use different methods. Some like a detailed plan, while others go with a flexible approach. I always check how their process fits with my company’s culture.

It’s important to be clear about what you expect and when things need to be done. I talk about project goals and deadlines with the consultant early on. This prevents any confusion and makes sure the brand guidelines are delivered on time.

Working well together is crucial for branding success. I look for consultants who like regular updates and value feedback. Some great ways to work together include:

  • Video conferencing for face-to-face discussions
  • Project management software for tracking progress
  • Cloud-based file sharing for easy access to designs

Choosing a design process that fits well with my consultant leads to a strong partnership. This results in better brand guidelines and a stronger brand identity.

When I hire a brand designer, I look at a few key things. First, experience is crucial. I want designers who have worked with businesses like mine. They should show off their skills in logo design, colour schemes, and typography.

Good communication is also important. I need a designer who listens and turns my ideas into visuals. They should explain their design choices clearly. Keeping me updated during the project is essential.

The designer must fit with my brand’s culture. Their values should match mine. This makes working together smoother and the brand refreshment more genuine.

  • Expertise in current design trends
  • Ability to meet deadlines
  • Willingness to incorporate feedback

I also think about their brand strategy knowledge. A great designer does more than make things look good. They know how design affects how customers see the brand and how it grows.

Finally, I consider their support after the project. Will they give me brand guidelines? Are they there for future changes? These things make sure the brand refreshment has a lasting effect.

When I look to hire a branding agency, I know the financial side is key. Budget planning lets me make smart choices about creating brand assets. It also ensures I get the most value for my money.

Branding agencies have various pricing models. Some charge by the hour, others by the project. Package deals can be a good option for a full brand makeover. It’s vital to talk about costs early to prevent any surprises.

Finding a balance between quality and price is hard. I’ve learned that the cheapest option isn’t always the best. A skilled agency might cost more but can offer better results. I aim to find a balance that suits my budget without cutting corners on quality.

Investing in professional brand design has long-term benefits. A strong brand identity can:

  • Increase customer loyalty
  • Boost brand recognition
  • Improve marketing effectiveness

Seeing brand asset creation as a strategic investment is key. It lays the groundwork for future growth and success.

By thinking about these points, I can make a wise choice for my brand’s future. It’s not just about the upfront cost. It’s about the lasting value that professional branding adds to my business.

Starting a brand revamp or logo design project means setting clear expectations. A detailed project brief is key to success. It covers what we’ll make, when it’s due, and how we’ll check if it’s right.

I begin by talking with my clients about the project’s scope. We go over everything from colours to fonts. This step prevents any confusion later. Here’s what I include in a project brief:

  • Project goals and objectives
  • Target audience
  • Brand personality and values
  • Deliverables (e.g., logo files, brand guidelines)
  • Timeline with key milestones

After agreeing on the brief, I set a timeline with milestones. This keeps the project moving and allows us to check in regularly. For a logo design project, my timeline might be:

  1. Research and concept development: 2-3 days
  2. Initial design presentations: 2-3 days
  3. Revisions and refinements: 1-2 days
  4. Final artwork and brand guidelines: 3-4 days

Clear deliverables and timelines keep everyone on the same page during the brand revamp. This method makes projects run smoothly and keeps clients happy.

How do I determine what I need from a brand designer?

Understanding your goals is key. Decide if you need just a logo and colour scheme or a comprehensive brand strategy that includes audience research and long-term planning. Communicate your needs clearly to potential designers.

How long does it take to create a brand identity?

The timeline for a brand design project depends on the complexity of the brief and the designer’s availability. A simple logo refresh might take a few weeks, while a comprehensive rebrand could take several months.

Should I hire a freelance designer or an agency?

Both options have their pros and cons. Freelancers often offer more personalised service and competitive rates, while agencies may have a broader range of expertise and resources. The best choice for you will depend on your specific needs and budget.

What if I don’t like the initial designs?

A good designer will always be open to feedback and revisions. Most design projects include a set number of revisions in the initial quote. Make sure to communicate your concerns clearly and constructively, and work collaboratively with the designer to achieve a result you’re happy with.

How do I protect my new brand identity?

Once your brand identity is finalised, you can protect it by registering trademarks for your logo, name, and other key visual elements. This will prevent others from using your brand assets without your permission.

Hiring a brand designer is key to shaping your company’s look. I’ve looked at the main things to think about when starting this journey. It’s about how branding affects business success, checking out portfolios, and making sure everyone knows what to expect.

A strong brand identity makes you stand out. By looking at designers’ skills and setting clear goals, you’re ready for a good partnership. It’s more than making a logo; it’s telling a story that connects with your audience and shows what your company stands for. When hiring a brand designer, remember good communication, planning your budget, and investing in your brand’s future are crucial. With these tips, you’ll make smart choices that boost your brand’s look and success in the UK and beyond.

Branding and Design tips and MORE in your inbox EVERY week

Sign up for our ‘Benchmark Bulletin’ email newsletter for exclusive tips, insights, and industry benchmarks to help you build a brand that keeps your audience hooked. Don’t miss out, please use the form below:

 

We hate SPAM and promise to keep your email address safe. Here’s our privacy policy.

Close Menu

Ready to get in touch?

Benchmark Digitaland Offline Graphics
The Courtyard
Earl Road
Cheadle
Cheshire SK8 6GN

01625 505 924
  07961 434 338
hello@benchmarkgraphics.co.uk

BOOK A MEETING

Registered in England and Wales. Company Number 9822566. VAT number 225 3615 27.

Want to make an enquiry?

Please submit your details in the form provided and a member of our team will be in touch with you as soon as possible.

    Name*

    Email*

    Telephone

    Your Message