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10 Important On-Page SEO Tips for Your Website

By 4th April 2024April 10th, 2024No Comments10 min read
On Page SEO Tips for Your Website

Did you know that a staggering 93% of online experiences begin with a search engine? That’s an astonishing figure, revealing the pivotal role that search engine optimisation, specifically on-page SEO, plays in website optimisation. For anyone looking to enhance their digital presence, mastering on-page SEO is an essential skill. Creating a website that speaks to both users and search engines involves a symphony of components, from crafting precise meta tags and title tags to conducting thorough keyword research.

Being attuned to the nuances of internal linking, ensuring your site is mobile optimised, and refining content optimisation efforts can dramatically amplify your website’s appeal to search engines. As technologies evolve and search algorithms become increasingly sophisticated, keeping abreast of best practices in on-page SEO remains a top priority. Join me as I unpack the top 10 on-page SEO tips to bolster your website’s search rankings and draw the organic traffic you’re aiming for.

Key Takeaways:

  • Keyword in title tag: Add your target keyword in the title tag of your page. This helps your page stand out in search results. Aim for 50-60 characters.
  • Target keyword in first 100 words: Incorporate your target keyword into the initial 100 words of your content. Use it naturally a few more times throughout the article.
  • SEO Friendly URLs: Choose simple, keyword-inclusive URLs. Shorter URLs tend to perform better.
  • Unique Meta Descriptions: Craft well-written, unique meta descriptions for every page and post. These appear in search results and encourage clicks.
  • Write for humans, not just search engines: Prioritise readability for human users. While SEO tricks are useful, content should be enjoyable for people.
  • Make your content engaging: Break up lengthy text with images, illustrations, and videos.
  • Consider search intent: Research existing Google results for your target keyword. Adapt your content format accordingly.
  • Internal Linking: Utilise internal links to guide users to related content on your website.
  • Scout the competition: Analyse competitors’ content when creating new articles.

Important On Page SEONow, let’s delve deeper into each of these tips:

1. Keyword in Title Tag:

Your title tag serves as the headline of your web page in search engine results. It’s essential to include your target keyword near the beginning of the title to signal relevance to both users and search engines. Crafting a compelling title tag that accurately reflects the content of your page can significantly impact click-through rates and SEO performance.

Adding the target keyword at the start of the title tag helps your page to stand out to a potentially interested customer. Your title tag can be up to 60 characters, with 50-60 characters being a good, sweet spot.

2. Target Keyword in First 100 Words:

Incorporating your target keyword within the first 100 words of your content helps search engines understand the topic and relevance of your page. This initial placement provides a clear signal to both users and search engine crawlers about the primary focus of your content. However, ensure that the integration feels natural and doesn’t disrupt the flow of your writing.

You can also add your target keyword a few more times naturally throughout your content. Don’t overdo this, as you’re not trying to completely fill your page full of the same words. For example, in a 3,000 word article, you wouldn’t want to use your target keyword more than 5-6 times.

3. SEO Friendly URLs:

Your website’s URLs play a crucial role in both user experience and SEO. Opt for concise, descriptive URLs that include your target keyword whenever possible. Avoid using lengthy, convoluted URLs that may confuse users and dilute the SEO value of your pages. A clear and keyword-rich URL structure enhances both click-through rates and search engine visibility.

A shorter URL that includes your target keyword will tend to perform better in the search engines than a longer URL. For example, if your target keyword was ‘shoe repair’, then your URL would be better as /shoe-repair/ rather than /learn-more-about-our-shoe-repair-services/.

4. Unique Meta Descriptions:

Meta descriptions are brief summaries displayed beneath the titles in search engine results pages (SERPs). Crafting unique meta descriptions for each page helps entice users to click through to your website. Utilise this opportunity to provide a compelling preview of your content while incorporating relevant keywords naturally. Remember to keep meta descriptions concise, typically under 160 characters, to ensure optimal visibility in SERPs.

5. Write for Humans, Not Search Engines:

While incorporating SEO best practices is essential, prioritising the needs and preferences of your human audience is paramount. Focus on creating high-quality, engaging content that addresses their queries and interests. Strive for clarity, relevance, and readability in your writing, ensuring that users find value and satisfaction in consuming your content.

If your content is written purely for the search engines, it will usually be harder for a human to read. This causes them to quickly click back in their browser and visit your competitor instead.

6. Make Your Content Engaging:

Engaging content goes beyond mere textual information—it captivates and retains the attention of your audience through a variety of multimedia elements.

The human eye can quickly get tired when reading large passages of text. There’s nothing worse than seeing 1,000+ words of content on a screen, without anything that breaks the content up.

Incorporate images, videos, infographics, and interactive features to enhance the visual appeal and interactivity of your content. Break up lengthy passages of text with visual aids to improve comprehension and retention.

7. Consider Search Intent:

Understanding user search intent is critical for creating content that meets their needs and expectations. Conduct thorough research to discern the intent behind specific keywords and queries. Analyse the types of content ranking prominently for your target keywords and tailor your content strategy accordingly. By aligning your content with user intent, you can improve relevance, engagement, and ultimately, SEO performance.

What sort of results are showing in Google for that keyword already? If you’re looking to write an article for your target keyword but none of the top 10 results in Google are blog articles, then the search intent suggests that people are not looking to read articles.

8. Internal Linking:

Internal linking plays a vital role in enhancing website navigation, distributing link equity, and reinforcing topical relevance. Strategically interlink your website’s pages and blog posts to guide users to related content and facilitate seamless exploration of your website. Incorporate descriptive anchor text that provides context and encourages click-throughs.

Every page or post of your website should utilise internal linking. This can help both your readers and the search engines.

Effective internal linking not only improves user experience but also strengthens your website’s overall SEO profile.

9. Scout the Competition:

Analysing competitor content offers valuable insights into prevailing trends, content formats, and optimisation strategies within your niche. Conduct comprehensive competitor research to identify gaps, opportunities, and areas for improvement in your own content strategy.

If the average number of words across the top 10 results is 2500, then you need to be writing at least these many words in your article.

Assess factors such as content length, depth, and quality to benchmark your performance against industry standards and refine your approach accordingly.

10. Optimise Website Loading Speed:

Last but by no means least, you need to make sure that your website loads quickly. Website loading speed directly impacts user experience, satisfaction, and retention, making it a critical factor in SEO performance. Conduct regular assessments of your website’s loading speed using tools like GTMetrix and Google PageSpeed Insights.

Your website should load in under 2 seconds and ideally in under 1 second. Run a speed test using GTMetrix. If the result is more than 2 seconds, your website needs optimising.

Implement optimisation techniques such as image compression, minification of CSS and JavaScript files, and leveraging browser caching to improve loading times. Prioritise user-centric performance optimisations to create a seamless browsing experience and enhance your website’s search engine visibility.

Wrapping Up: Elevate Your SEO Game!

In wrapping up our exploration of on-page SEO, it’s become clear to me that the effectiveness of these strategies cannot be overstated. It’s not merely about adhering to a set of rules for the sake of ticking boxes. Rather, it’s a methodical approach to refining every aspect of your website’s pages, all in pursuit of providing a superior user experience while satisfying the criteria set forth by search engines. Our journey through the 10 vital on-page SEO tips has elucidated how tweaks, when applied correctly, can significantly elevate your website’s visibility and organic traffic.

As we’ve discovered, on-page SEO is about the delicate balance between catering to both the technological demands of search engines and the informational needs of human visitors. From the structured implementation of keyword-rich title tags and meta descriptions to the crafting of engaging, valuable content and the optimisation of the user experience, each element serves a unique purpose in the grand scheme of SEO. And while the intricacies may seem daunting at first glance, the fruits of such labour can yield quantifiable enhancements in your site’s search rankings.

Therefore, my guidance to you, as someone keenly aware of the internet’s rapidly evolving landscape, is to persistently apply the on-page SEO techniques we’ve discussed. The digital arena is incredibly competitive and standing still is analogous to moving backwards. By rigorously applying the principles of on-page SEO, you give your website the fighting chance it deserves to thrive amidst rivals and resonate with the audience it aims to captivate. And in doing so, not only may your pages climb in the rankings, but your content will be positioned where it truly belongs—at the forefront of relevance, utility, and accessibility.

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